TRACKING YOUR MARKETING CAMPAIGNS

When Realtors advertise as part of their marketing strategy, it's more than just simply doing it like what others do - sending out postcards or placing an ad. One of the biggest techniques is tracking your marketing drives. Track the data of your marketing campaigns as this will help put you on top as a Realtor. This is not difficult to do and it's very, very easy.

The first marketing campaign that Realtors do is sending out postcards. They select a community and sends out postcards for 3 months. They check the number of active clients from their mails and they also do this for closings. Now, how should Realtors go about it? Should it be exactly the way ordinary Realtors do? Not quite.

First, prepare mailing postcards longer than 3 months. Some potential clients will only get your attention when they read your message over and over again. If you are successful at this, then chances are they will respond to you. Some prospects do respond within the 3 month period but based on actual data, most of these potential clients respond after 3 months of communicating with them. Since reaching out to would-be clients will take longer than usual, make sure that you will allot a budget for this.

Second, have a prospect funnel working. This is a method wherein prospects will be responding to your marketing strategy. Some examples are contacting possible clients through cell phone calls. Through this, Realtors do the selling on the spot. A great way though is to take things slowly so that good working relationships will be in place and you will be able to acquire more active clients and be able to close deals with them.

Digging deeper with prospect funnel is knowing how this should be done. One way of utilizing this method is by setting up a website or a blog site. When you have these sites, offer them on some ways that will help with their businesses like videos on how to save money when they are selling. Just make sure that creativity will set in. When you offer them valuable information, an exchange of information like name and email should take place by letting them sign up before being able to watch those videos. This is how you will develop good working relationships with your prospects.

Now that you were able to start having connections with your potential clients through sign ups in your website, blog site or by responding through your postcards, it's time to set an autoresponder to send your contacts updates and information periodically. So you might wonder: what is an autoresponder? An autoresponder is a software system which will allow you to email your possible clients automatically.

This software can be programmed by creating a sequence of emails but programming your messages by sending them on a predefined date and time. Through these emails, you have the opportunity to provide advice, tips and valuable information. Also through this, you can direct them to the next step on what to do. For buyers who are connected with you already, inform them that they can email or call you for a free tour of the unit or house. For sellers, on the other hand, tell them to contact you via email or phone call for a free market analysis.

It has been mentioned that for buyers and sellers, you can offer a free tour of the house or unit or offer a market analysis for free. This is not a new strategy anymore and any Realtor in the world we live in does this. However, response rate in doing this is higher because what you did at first was build a connection between you and your prospects then you offered them free services after that. For most Realtors, they jump right away in offering free services and they don't build relationships. This doesn't work well most of the time.

Since you already connected with your possible client and this client accepted your offer for a free tour, the next step in your prospect funneling is selling. Sell to them a commitment to work with you. This isn't hard at all, is it? Besides, this is what Realtors really do. As a Realtor, you show your prospects that you are the best and you simply shine your personality in front of them. This is no longer difficult to do because what you did in the first place was build a relationship with them. You have connected to each other already.

Closing a deal - this is the last step for Realtors in terms of marketing. Whether it's buying or selling for them, your end goal is closing. Because in closing a deal, this is where the money comes in.
So how do we again track marketing campaigns?

1. Identify the steps you have in your prospect funnel, convert each step with the number of prospects
that go through one funnel to another.
2. Identify the postcards mailed and those who responded via website visit.
3. Identify the number of possible clients who signed up in your website for free offers.
4. Identify how many prospects signed up with you and requested for a tour or marketing analysis.

The prospect funnel methodology mentioned is just one type of it and as a Realtor, you can customize your own. The important thing here is you go through each step and not jumping to the next one. Make your steps too big for the client to handle, your numbers will significantly decrease. Make the steps smaller and easier for prospects to manage, your numbers will shoot up.

If your prospect funnel technique works, this means more website visitors, more signing up for your free offers, more unit or house tours and more closed deals. Each funnel works amazingly.

Let's talk about conversion rate to know your progress. If there were 100 prospects who visited your website and 10 of them signed up for offers, it means 10% of it is your conversion rate. This helps you identify your progress using your prospect funnel methodology.

With this, don't be satisfied with the numbers. Challenge yourself. Make your numbers grow. Be more aggressive. If last week was at 10% conversion rate, this time make it grow to 12%. When your conversion rate increases, your income increases too.

Tracking marketing campaigns is not a choice which Realtors can select. Neither it's an option. It's a process that Realtors should utilize to become successful in this chosen career.

Shiloh Street University provides real estate marketing products and recommendations as well as video marketing lessons and tutorials.

Read More at: Real Estate Marketing Products Important Regarding Agent Success

Real Estate Marketing Products

As a real estate professional, in your own real estate marketing products arsenal, how frequently do you take your own listing pictures when selling a property?You have no clue about the horrible comments prospects are muttering about your listing's pictures when they are on-line.

Do you have any clue on the number of buyers who are missing your house because of the pics? Do you have a clue of the effect a pro photographer, in your bag of real estate marketing products, can have?

We've all snapped listing pics for our clients and thought they were just peachy.

Even selling clients I served said they were fantastic and I agreed until I accepted an agent position in Seattle a while ago.

My clients, of which I had over 60 different ones every 2 weeks, didn't hold anything back and complained about how terrible the listing agent's photos were on-line.

Obviously, the listing agent didn't spend anything on her pics in terms of real estate marketing products, which was essential.

It was funny, my buyers would go inside a house and ask me if it was the same property they saw on the web. Of course, many of my clients who told me this felt like they got taken.

The thing I kept seeing was that everything hung on these listing photos clients saw while searching on the web. Real estate marketing products and practices need to include the photography also.

It's easy, if you take "really good" photos of the home your listing and put those on the mls, buyers will flock. Alternatively, you'll earn yourself zero buyer walk throughs if you use your cheap convenience store camera and take the listing pics.

You know what the result is in the case your pictures are even better than the listing in reality? A prospect looked inside that home rather than sitting at home searching more homes. That's your goal as a selling agent; get as many showings as you can. The lesson is to have a pro take your listing pics and spend the $50-$200 so you can make that $10,000 commission.

How about we pretend you're going to have a professional real estate photographer take care of the pictures for you on your next listing...

Those sellers you have would jump up and down after the house closed in sixty days instead of 9 months.

The "DOM" would be so much less and your'd make more in commissions from a selling price that didn't need to be dropped.Think about your brand and image and the public will flock to you when they hear from your clients how fast their house went.


Now don't give me the line that it's too costly because it's not. This is one of those "gotta have's" in your real estate marketing products plan that you can't ignore. When you really think about it, this type of real estate marketing products, photography, is not questionable if you want to sell your homes at a super speed.

You have a few choices...An easy option is to hire a regular photographer for a few dollars and have them spend 30 mins. taking some awesome listing pictures. You don't want to be stupid when you're picking this photographer, they have to get the point of what you're hiring them to do. The worse thing you could do is hire someone like your uncle Joe who can't take a pic better than your four year old.

Every heard of a firm, based in Seattle, called Viscaso? Try them instead because they specialize in this kind of stuff.Vicaso started to provide exactly the type of service we're talking about.

Here's the crazy thing about www.vicaso.com, they let you set up everything online, including the appointment, how many pics you want, what quality, if you want extra pics, if they need to use certain equiptment for rainy conditions, etc.

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